Acquire the fundamentals of marketing in a changing universe


Training Overview

A one-day training to give any beginner the basics of a structured marketing approach

Targeted skills

– Acquire the fundamentals of the marketing approach and its vocabulary
– Audit your model and update opportunities for improvement and change
– Train and acquire operational marketing tools

Target audience

Anyone with a digital background or newcomer to the communication sector wishing to acquire the basics of a structured marketing approach


    Introduction and initial positioning

    1. Presentation of the approach
    – Interactive mode and “narrative”, participant cases in the model for illustration
    – Updated “gaps” and improvement lands for each
    – Marketing vocabulary: reminder and quiz

    2. Tool 1 – Milestone: Swot
    – Make an inventory of the situation of the company, the brand
    Workshop on participating models

    3. Tool 2 – Milestone: Operational strategy wheel
    – Build a coherent operational system
    Participant Devices Workshop

    4. Tool 3 – Milestone: Segmentation, profiling and persona
    – Work on a fine segmentation and be customer oriented
    – Trials on participant segmentation and updating of profiles / personas

    5. Tool 4 – Milestone: APB Argumentation
    – Presentation of the model and collaborative work on a participating case

    6. Tool 5 – Milestone: Procedure
    – Consolidation of a practical operating mode / operational guide

    Conclusion and individual assessment

What's More

Digital Finance

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


Switch The Language

    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95