Audio marketing: building an audio marketing strategy


Training Overview

A one-day training to discover the opportunities and fields of application of sound marketing in the era of screenless

Targeted skills

– Understand the weight of new uses related to the consumption of audio content
– Identify marketing opportunities for audio content
– Launch a branded podcast
– Prepare for the digital age of the screenless

Target audience

This training is intended for people who have mastered the fundamentals of marketing and are involved in the social strategy or content of their brand.


    Introduction and initial positioning

    1. Overview of audio uses
    – Voice search and A.I.
    – Web accessibility
    – Audiobook and podcast
    – Streaming and audio clips

    2. Preparing your brand for voice assistants
    – Define objectives and customer benefit
    – For which platforms should I develop an app?
    Workshop: the key steps to develop a voice app
    – Prepare for voice SEO

    3. Develop the audio accessibility of part of its site
    – Prepare for screenless navigation
    – Based on customer expectations
    Workshop: working on content structuring
    – Customer testimonials in audio

    4. Launch or join a branded podcast
    – Start a podcast
    – Communicate on his sound creations
    – Live audio events
    – Sponsor a podcast

    5. Music and marketing environment
    – Advertising and sponsorship in radio streaming
    Workshop: create an event or brand playlist
    – Choose music for your brand

    6. Create a consistent voice identity
    – Choose a voice
    – Starting from its brand DNA

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95