Boost your e-commerce traffic

Presentation

Training Overview

A one-day training to review traffic and acquisition sources and optimize e-business investments

Targeted skills

– Define the digital acquisition levers adapted to its priority targets
– Integrate social media and content marketing into its e-business approach
– Measure and optimize the impact of its acquisition strategy

Target audience

All public

Program

    Introduction and initial positioning

    1. Develop your acquisition strategy digital
    – Define its objectives, its priority targets, and its KPIs
    – Overview of the best digital acquisition strategies
    Workshop: analysis of existing touchpoints and optimization
    – Choose the right KPIs
    – Set up a synthetic dashboard
    – The importance of contributory models in e-business management

    2. Paid acquisition levers
    – The future of Search
    Workshop: Google Ads
    – Is the traditional display dead?
    – Social advertising
    Workshop: Facebook Ads
    – Targeting typologies
    – Programmatic buying
    – Mobile-specific levers
    – Email marketing
    – Membership
    – Other emerging levers?
    – Database rental
    – Update on the GDPR and ethics in advertising

    3. The essential role of social media and word of mouth in lead generation
    – The most suitable social platforms for conversion
    – Develop opinions and reassure
    – Focus on social commerce and social CRM

    4. Optimize the efficiency of its e-commerce channels
    Workshop: audit of its e-commerce metrics and avenues for optimization
    – Best practices to improve your e-commerce conversion
    – Focus on retargeting strategies
    Workshop: roadmap and optimization

    Conclusion and individual assessment

What's more

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

    contact@upgradetek-engineering.com

  3. Whatsapp

Registration

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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    Address
    23, Avenue of Naplouse 1001 Tunis, Tunisia
    Phone
    +216 71 33 93 95
    E-MAIL
    contact@upgradetek-engineering.com