Build and manage a customer community: acquisition, loyalty, animation


Training Overview

A two-day training to learn how to make community management a key to business success

Target skills

– Understand the issues and interests of building a brand community
– Identify, build and acquire your community members step by step
– Manage your communities

Target audience

For all

    DAY 1

    Presentation and initial positioning

    1. New relationship criteria with prospects and customers: brand experience, conversation and influence
    – Understand conversational expectations
    – A new, ever more social and inclusive role for brands
    – Why and how to integrate ambassadors into your communication strategy?
    – Become a media brand: Owned-Earned-Shared-Paid approach

    2. Create, identify and develop a digital community
    – Identify your community on the internet thanks to monitoring and social listening
    – Address and understand your community through marketing automation
    – Know the different ways to collaborate with influencers
    – Set up an acquisition program to develop its social capital
    – Optimize your digital marketing investments thanks to communities

    DAY 2

    3. Animate and grow your community
    – Animate your community: master and choose your CRM
    – Choose the right social networks: the main community hubs
    – The professions and missions of community animation: Community management, Customer Success management, E-reputation
    – Manage performance indicators

    4. Build loyalty by constantly uniting your community in a logic of marketing performance
    – Manage your image and grow your community with co-creation
    – How to create value with content from ambassadors and UGC
    – Organize events and interactive devices (videos, live stream, testimonials, contests, gamification, etc.)
    – Best and worst case
    Workshop: developing a community marketing strategy

    Conclusion and individual assessment

What's more

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95