A one-day training course to anticipate changes in search for your brand and products.
Introduction and initial positioning
1. Google in 2022 and beyond
– Engine market share statistics
– The key positioning factors that are unlikely to change (content, technique, popularity)
– New trends that are confirmed
2. Do other engines have a future?
– The evolution of search engines that “respect privacy”
– The resistance of domestic engines (Baidu, Yandex)
– Internal research and chatbots: Amazon, Youtube, Airbnb, Etsy, Social Search
3. The profound changes to expect in SEO
– The Plateau Syndrome: drop in CTR and stagnation in volume: how to prepare for it?
– Voice Search, Voice Results, Hybrid Search and A/R: the SEO of objects
– E-commerce and social commerce: buy faster and directly from search results
4. The SEA, a source of traffic still interesting after 2022
– A simplification of current tools
– A visual comparison between SEO / SEA at Google
5. From cost per click to cost per conversion: data is becoming essential
– Towards predictive targeting
– Machine learning takes over manual optimization
– The obligation to track conversions to take advantage of machine learning
6. SEO/SEA audit workshop
Conclusion and individual assessment
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+216 96 803 221
Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.
23, Avenue of Naplouse 1001 Tunis, Tunisia
+216 71 33 93 95