Data path: data, programmatic media, CRM


Training Overview

A three-day training to identify the opportunities, limitations and use of data as part of a brand strategy

Targeted skills

– Master the vocabulary and key concepts of omnichannel data processing
– Identify the steps and tools of data professionals
– Valuing data in a digital media and PRM/CRM strategy

Target audience

Anyone concerned with the use of data and programmatic for their media and CRM strategies

    DAY 1

    Introduction and initial positioning

    1. Introduction to data
    – The key concepts of data
    Quiz: Data and programmatic vocabulary
    – Market issues (publishers, advertisers)
    – The actors and uses of data

    2. Data tools and technologies
    – Key concepts
    – Trades
    – Data collection
    – Challenge of creating an internal DMP
    Workshop: demonstration of a DMP
    – The key stages of a data project

    DAY 2

    3. Data & media
    – How to value your data?
    – Explore and identify opportunities
    – Focus on the profession of media trader
    Workshop: managing your programmatic campaigns
    – Focus on TV programming
    Workshop: developing and selling a data project
    – A look at the future of media

    4. ROI, Brand Safety & Privacy
    – KPIs and ROI of data
    – Brand safety, GDPR and ePrivacy

    DAY 3

    5. Structure your CRM data
    Workshop: customer journey
    – Typology of structured and unstructured CRM and PRM data

    6. Optimize the use of data for a CRM project
    – Define your objective (UX, sale, loyalty, up sell, cross sell) and your target
    – Data activation channels
    – Data and marketing automation
    Workshop: data and CRM roadmap

    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95