Designing a content strategy: content and inbound marketing


Training Overview

A two-day training to understand the challenges and key stages of a successful content strategy

Targeted skills

– Define the benefits of content marketing for your brand
– Implement a content and inbound marketing strategy
– Make content marketing a key growth factor

Targe Audience

All public

    DAY 1

    Introduction and initial positioning

    1. Criteria for a good content marketing strategy
    – Differentiate content marketing from the brand content approach
    – The “persona driven” / “content centric” approach
    – Develop digital marketing tools associated with content
    Workshop: establishing an editorial calendar

    2. Anatomy of a Successful Content Marketing Campaign
    – Developing the content marketing potential of a brand: the audit phase
    Workshop: determining your objectives and KPIs
    – Follow the buyer journey
    – Analyze the marketing funnel
    – Implement and manage the campaign
    Workshop: developing a content marketing campaign

    3. Develop effective digital storytelling
    – Design an editorial line and implement it in omnichannel
    – Preferred content by type of marketing objective
    Workshop: Developing effective storytelling

    DAY 2

    4. The fundamentals of inbound marketing
    – The 4 steps: Attract, Convert, Close, Delight and the “content centric” approach
    – Know how to define a persona
    Workshop: understanding planning

    5. Choose the right inbound tools
    – Multidisciplinary tools
    – Marketing automation
    Workshop: choosing the right content for a successful purchase journey

    6. Develop an inbound strategy
    – Key points and success factors
    – ROI measurement
    Workshop: Developing an Inbound Strategy

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95