Develop an impactful digital media recommendation


Training Overview

A one-day workshop training to challenge a brief and develop an effective and impactful digital media recommendation

Targeted skills

– Challenge a client brief
– Develop a relevant digital strategy that meets the client brief
– Write a powerful recommendation

Target audience

Anyone called upon to develop a strategy and a global digital recommendation or linked to a specific managed offer


    Introduction and initial positioning

    1. Challenge a digital media brief
    – Collect basic items
    – Challenge the brief
    – Better understand customer expectations

    2. Preparatory analysis
    – Collect and analyze data
    – Highlight relevant points
    – Present an insight

    3. Media strategy and complementarity
    – What is a good strategy?
    – Use market data to enhance your proposals
    – Better propose and integrate its offer into an existing digital device
    – Orchestrate your digital investments Vs your other media investments

    4. Digital media recommendation
    – Reminder of the structure of a recommendation
    – The tactics / the common thread / the justification
    – Transcribe ideas more clearly and more fluently
    – Return to the initial needs of its customers

    5. Digital measurement
    – KPI’s
    – The measure
    – Reporting

    6. Bonuses
    – Agency reality
    Common thread workshop with a real customer case

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95