Develop your marketing and communication creativity


Training Overview

A two-day training to challenge your habits and renew your avenues of marketing expressions

Targeted skills

– Get out of your professional comfort zones to try new marketing avenues
– Analyze and renew its marketing and communication practices
– Integrate tools, techniques and creative approaches applicable to the design of its communication plans

Target audience

Communications and operational marketing officers

    DAY 1

    Introduction and initial positioning
    Session punctuated by many creative trainings

    1. Applied creativity: a question of attitude
    – A questioning to remember the keys to the creative process
    Workshop: exploration and redefinition of creativity: examples of “Newsjackings” and creative brand rebounds

    2. Know how to revisit and deepen your brand, range and corporate positioning
    – What is my DNA, deeply?
    – Succeed in asserting its difference and uniqueness as a brand
    Workshop: creative approaches to deepen your brand platform
    – Know how to build and expand its scope of communication monitoring

    3. Know how to question a communication strategy
    – Is my problem the right one?
    Workshop: challenge your problem

    DAY 2

    4. The search for concepts, ideas, themes
    Workshop: systematic and disruptive production (spider)

    5. Design-editing
    – What are the words that sound and the images that mark?
    – Find elements of memorization and use the known
    Workshop: photolanguage

    6. Setting up communication operations
    – What system will be coherent and innovative?
    Workshop: combinatorial creative approach
    – How to find “nugget” communication mechanics?
    Workshop: discovery matrix

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95