Develop your webmarketing strategy and discover the latest trends


Training overview

A three-day training course to set up, manage and optimize your digital strategy and investments.

Targeted skills

– Implement an appropriate digital marketing strategy adapted to your objectives
– Deploy and manage organic, social and advertising presences relevant to its targets
– Evaluate the ROI of its actions to adjust its investments

Target audience

Anyone involved in the development of a digital or omnichannel communication strategy.

    DAY 1

    Introduction and initial positioning

    1. Overview of available digital marketing levers
    – Latest consumer usage trends
    – Overview of digital communication levers (and PDM)

    2. Integrate digital into your strategy
    – A single vision = customer centric
    – Develop your brief (targets, objectives)
    Workshop: select the appropriate levers
    – What KPIs and metrics?
    – What complementarity between “on” and “off”

    3. Content, the cornerstone of digital effectiveness
    – Brand content and creative content
    – Ensure marketing continuity between its different media and types of content
    – Best creative cases

    DAY 2

    4. Integrate SEO into your strategy
    – SEO key points and trends: zero position on Google, local SEO, “secondary” search engines
    – SEO / SEA complementarity
    Workshop: optimization of a Google Ads campaign and ROI analysis

    5. Display in a communication strategy
    – Large format types
    – Programmatic focus and social ads
    Workshop: social advertising campaign
    – Ad verification, brand safety and ethics
    Workshop: ROI display analysis

    DAY 3

    6. Integrate social media into your overall strategy
    – Overview of platforms by audience
    Workshop: choice of platforms / content

    7. Digital recommendation workshop
    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95