Developing a local digital strategy: the levers to boost your drive to store


Training Overview

A training day to identify the key success factors and the digital levers to be implemented to generate traffic at points of sale

Targeted skills

– Understand the local webmarketing environment
– Implement traffic generation levers at the point of sale and local digital
– Understand web-to-store performance measurement techniques

Target audience

All audiences concerned by physical retail and the generation of traffic at the point of sale


    Introduction and initial positioning

    1. Consumer behavior and omnichannel
    – Omnichannel touchpoints
    – The key figures of customer expectations
    – Mobile, the local lever
    Workshop: building your shopper personas

    2. Drive-to-store
    – Principles and definitions
    Workshop: optimizing your digital storefront and improving your GMB presence
    – What content to attract the prospect to the point of sale?
    – Data localization, the heart of the digital activation engine
    Workshop: setting up a high-performance and SEO-optimized store locator

    3. The point of sale, local digital marketing platform
    – POS digitization tools
    – Engage the network
    – Encourage connection and personalize the shopper experience
    Workshop: traffic generation mechanics in POS

    4. Engage consumers locally through social media
    – Inbound marketing techniques applied to local business
    – Create and decline its social content in hundreds of personalized contents
    – Examples of successful local Facebook / Instagram campaigns

    5. Paid media levers for the webto-store
    – Emailing and SMS acquisition
    – Social Ads and Mobile Ads
    – Programmatic media buying: geolocated mobile and desktop display, DCO
    – Focus on the mobile shopper: Waze
    Workshop: developing a drive-to-store strategy and defining its metrics

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95