Development of Innovative Products in Digital Finance


Training overview

To date, the main digital financial services transactions are based on money transfer products between individuals (P2P) as well as bill payments. How to expand the range of services offered and offer solutions that meet the countless financial needs of the general public?

This training leads participants through a systematic process of developing products tailored to market needs; identification of expectations, design and commercial development of the service.

The training is tailored to meet the needs of institutions considering developing a flagship product as well as those looking to expand their product line.

Training interest

Participants will learn a systematic process for developing innovative products, including the use of market and behavioral research to understand the factors influencing customers’ financial management decisions, and the use of the information gathered to design products. that meet customer needs. The training also describes the operational processes as well as the partnerships necessary to successfully commercialize digital financial services.

Target audience

This training is aimed at senior executives of companies, banks and other financial institutions as well as third parties who are involved in the development of digital financial services products.

  1. 1
    Digital Financial Services Ecosystem & Constraints Framework
  2. 2
    Market Perspectives for Innovation and Design
  3. 3
    Creation and management of partnerships
  4. 4
    Pricing Strategy and Animation of Distribution Channels
  5. 5
    Technology & Distribution Channels
  6. 6
    Risk and fraud in product development
  7. 7
    Communication & Product Marketing
  8. 8
    Product Evolution: Looking to the Future
What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95