Implement marketing automation in your strategy


Training overview

A one-day training to understand the opportunities offered by marketing automation and the enhancement of your data for the benefit of your customers and prospects

Targeted skills

– Discover the applications of marketing automation
– Understand the importance of customer data in your strategy
– Identify data sources and the prerequisites for their use
– Choose the appropriate technological tools and develop your project

Target audience

All public


    Introduction and initial positioning

    1. What is marketing automation
    – Definition and fields of application
    – Differences between CRM and marketing automation
    – Why implement marketing automation tools?

    2. Collect and process customer data
    – The types of data available
    – Identify all sources of data to be collected
    – Identify, consolidate and qualitatively process databases

    3. Create scenarios and measure their effectiveness
    – The customer/prospect life cycle
    – Lead scoring: choice of criteria, value of scoring
    – Marketing automation tools
    – Focus on AB testing
    – Focus on emailing campaigns
    – Focus on chatbots
    – Which KPIs for marketing automation (cost of acquisition, retention, customer lifetime)

    4. Workshop: the key stages of marketing automation
    – Creation of personas
    – Which content for which customer interaction/knowledge (lead nurturing)
    – Build scenarios
    – Convert prospects (landing page and call-to-action)
    – Illustration of best practices

    Conclusion and individual assessment

What's more

Digital Marketing

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


Switch The Language

    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95