Launch an advertising campaign on social media (social paid)


Training Overview

A two-day training to understand the importance of social ads in the visibility of your brand, optimize the effectiveness of its investments and program your first campaigns

Targeted skills

– Know the formats and platforms for distributing social ads
– Master the launch of a campaign (objective, targeting, configuration, effectiveness and follow-up)
– Follow the latest trends in uses and formats

Target audience

All public

    DAY 1

    Introduction and initial positioning

    1. An advertising ecosystem driven by social advertising
    – The organic visibility of brand posts
    – Adblockers and strategy on social platforms
    – Focus on digital investments and social paid purchasing methods
    – Social ads and programmatic, engine of digital growth
    – Social paid formats and their respective advantages

    2. The key stages of a social media advertising campaign
    Workshop: define objectives (Tofu, Mofu, Bofu) and purchasing methods
    – Evaluate the effectiveness of a social paid campaign
    – Demonstration with the Facebook pixel: conversion tracking, personalized audience, similar audience targeting (lookalike)
    Workshop: Evaluate the performance of a campaign on Facebook Business Manager

    DAY 2

    3. Launch a campaign per platform
    – Types of targeting
    Workshop: create your campaign on Facebook and Instagram
    Workshop: choose your formats and content
    – Focus on TikTok and Snapchat
    – Focus on YouTube: types of campaigns
    and evaluation of true performance (completion rate, TrueView)
    – Focus on social selling with Linkedin

    4. The platforms of the future
    – Overview of emerging platforms and brand best cases
    Workshop: analysis of opportunities on messaging applications and emerging networks

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95