Launching your business: toolbox (management, sales, communication)


Training Overview

A two-day training to acquire all the skills necessary for the commercial launch of a VSE

Targeted skills

– Master the main pre-launch stages of a business
– Set up the right commercial actions
– Develop an effective communication strategy

Target audience

All public

    DAY 1

    Introduction and initial positioning

    1. Entrepreneurship: the fundamentals to get started
    – Benchmarks and key figures in France
    – Key players and resources before getting started
    – How to undertake: the tools of the entrepreneurial project
    – From idea to market: developing a value proposition
    – Define a relevant business model and an offer that meets real market expectations
    – Intrapreneurship, takeover and choice of legal status

    2. Managing your activity: from management to management
    – Develop your business plan
    – Evaluate the profitability of the company
    – Design the identity of its offer and an effective marketing mix
    – Knowing how to surround yourself: recruit and/or outsource resources
    – Monitoring of KPIs and measurement of results

    DAY 2

    3. Sell and develop your growth
    – Plan the start-up phases
    – Find a sales model adapted to its activity and make it evolve
    – Define its distribution ecosystem and sales channels
    – Develop its sales on the internet, build an e-commerce offer
    – Manage a business plan and anticipate needs

    4. Communicate and make yourself known
    – Develop your brand identity
    – Map your digital ecosystem to know where to find your audience
    – Develop a communication strategy
    – Good practices for communicating during the launch phase and quickly gaining notoriety and legitimacy
    – Make yourself known to new prospects

    Conclusion and individual assessment

What's more

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95