Market your digital spaces: display, social and programmatic

Presentation

Training Overview

A two-day training to better promote and sell the digital commercial proposals of your management

Targeted skills

– Master the latest consumer uses
– Master the digital formats offered by the agencies and their purchasing methods
– Defend its interactive offers against market competitors (direct and platforms)

Target audience

Any person (commercial, marketing, studies) in management or agency

Program

    DAY 1

    Introduction and initial positioning

    1. Start from the reality of uses
    – Adblockers and depublicization
    – Modes of access to information
    – The diversity of customer journeys by sector
    Workshop: adapting your commercial approach to the reality of each market

    2. Non-intrusive display formats and native advertising
    – Typology of traditional display formats
    – Special operations
    Workshop: creation of a special operation
    – Play integration: native advertising, native publishing, brand content

    3. Rich narrative formats
    – New video narrations
    – Mobile and social creative formats
    – Long video formats

    DAY 2

    4. Social paid
    – Social ads formats by platform
    – Audiences by platform
    – What ROI for social ads
    Workshop: enhancing the social amplification offered by your media brand

    5. Data and programmatic
    – Programmatic focus
    – The data offers of the main players
    – Operation of SSP, DSP, DMP and AdExchanges tools
    Workshop: defending your data and programmatic offer

    6. Issues and expectations of advertisers
    – Understand the advertiser’s objectives
    – Available purchasing methods
    Workshop: development of a business proposal
    – Brand safety and ad verification
    Workshop: exploiting visibility KPIs
    Workshop: analytical argumentation

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

    contact@upgradetek-engineering.com

  3. Whatsapp

Registration

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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    Address
    23, Avenue of Naplouse 1001 Tunis, Tunisia
    Phone
    +216 71 33 93 95
    E-MAIL
    contact@upgradetek-engineering.com