Master the basics of data driven marketing and data visualization


Training Overview

A one-day training to master the basics of a data-driven marketing strategy, from types of data to their potential use for a brand

Targeted skills

– Détecter les types de données à disposition d’une marque
– Maîtriser les possibilités d’application marketing et communication pour la data récoltées
– Faire parler la donnée et la partager avec des outils de datavisualisation simple

Target audience

All public


    Introduction and initial positioning

    1. What do we mean by “data”?
    – Types of data: 1st, 2nd, 3rd, panel, behavioral, customer
    – The 4V rule of a Volume / Variety / Veracity / Velocity data project

    2. What are the uses of data in all aspects of marketing?
    – Application to the design and then to the evolution of the product
    – Application on the mode of distribution
    – Application on the pricing strategy
    – Introduction to the communication strategy application

    3. What uses of data according to your business, at each stage of the communication funnel?
    – Awareness: make my product or service known
    Workshop: creating digital personas to optimize media targeting
    – Acquisition: interacting with our target
    Workshop: site customization according to the user’s profile
    – Activation
    Workshop: special offer for “hesitant” profiles
    – Retention
    Workshop: personalized email cinematic to maximize the chances of re-purchase
    – Referral
    Workshop: special status for early adopters in the loyalty program (recognition) to maximize organic virality
    – Income
    Workshop: maximize cross sell on heavy users with specific offers

    4. How to collect the data?
    – Which tools for which objectives?
    – “Naming convention”: how to ensure the homogeneity of the collection?
    Workshop: identify, in your professional context, the types of data available (use of the 4D profile matrix)

    5. Data visualization workshop

    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95