Mediatraining: improve your communication with each media

Presentation

Training Overview

A 2-day training to learn how to master your interviews whatever the medium (press, social network and web, radio or TV, live or delayed) with filmed scenarios

Targeted skills

– Be understood and quoted by journalists
– Communicate your message effectively
– Handle difficult questions

Target audience

Anyone called upon to respond to a journalistic interview

Program

    DAY 1

    Introduction and initial positioning

    1. Acquire the fundamentals of public speaking
    – The editorial techniques of journalists
    – The press review of the day
    – Master non-verbal techniques

    2. Develop a strong message
    Workshops based on participants’ cases
    – Define your key message(s)
    – Develop the structure of the messages: work on the substance of the speech and the argumentation

    3. Feed the informative speech
    Workshops based on participants’ cases
    – Identify examples, figures, testimonials
    – Choose support messages
    – Test your messages in situation: the press conference

    DAY 2

    4. Appropriate the specificities of the different media
    Workshops based on participants’ cases
    – The face-to-face in the written press: framing of the interview, proofreading of quotes, the “off”
    – The television interview: the technical environment, the filming environment, behavior in front of the camera, attitude and gestures
    – The radio interview: live or delayed, the magazine interview (debate), the press interview, the telephone insert (radio/TV), the podcast
    – Manage sensitive issues
    Simulation workshops on the specificities of social networks and live digital

    Conclusion and individual assessment

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

    contact@upgradetek-engineering.com

  3. Whatsapp

Registration

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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    Address
    23, Avenue of Naplouse 1001 Tunis, Tunisia
    Phone
    +216 71 33 93 95
    E-MAIL
    contact@upgradetek-engineering.com