Moving from media planning to content planning


Training Overview

A two-day training to learn about new media issues, develop and enrich your practice to pilot strategies and effective means

Targeted skills

– Understand the challenges of transforming the media landscape and know the best practices to implement
– Identify the levers to gain relevance in the development of a media strategy
– Understand the articulation of content marketing and media to develop customer journeys and effective omnichannel experiences

Target audience

All public


    DAY 1

    Introduction and initial positioning

    1. New paradigm and emerging media trends
    – Digitization and atomization of the media landscape
    – The new brand contract: from iconic brands to media, experiential and collaborative brands
    – Changing media consumption and audience expectations: meaning, brand utility

    2. The 6 steps of Content Planning
    – Plan objectives based on KPIs and develop a value proposition
    – Commitment planning and social planning
    – Insights and personas
    – Design of content and choice of formats
    – Omnichannel distribution strategy
    – Management of KPI’s and measurement of results

    DAY 2

    3. Continuity of brand presence: the strategic tools to implement it
    – Switch to the culture of Inbound marketing
    – Monitoring, Social Listening and data
    – Social media and influence: content amplification levers
    – Data and creativity: the new equation
    – 360 activation
    – Storytelling, content and engagement

    4. Media, marketing and brand content: how to take advantage of complementarities
    – Business cultures that have everything to contribute
    – Transversality and end of silos
    – How to build an effective customer journey
    – The Paid-Owned-Earned-Shared method
    – Cross-channel levers for an engaging user experience

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95