Optimize press campaigns and develop special operations


Training Overview

A one-day training to optimize its press investments and ensure communication continuity between its press campaigns and all the media and digital presence of a brand

Targeted skills

– Integrate the press into its media mix
– Master all the means of expression of press brands to reach a wider audience
– Optimize advertising investments

Target audience

Anyone who invests in magazine, daily, weekly and regional press, and their digital versions


    Introduction and initial positioning

    1. The place of the press within new uses
    – The disrupted attention economy
    – Media consumption trends
    – Media continuity for a brand through press media (print, mobile and web, social networks, video, podcast)
    – Best practices of press publishers’ strategies to generate large and complementary audiences

    2. Using press brands in a media strategy
    – Advantages and limits of the press within a communication strategy
    – Which formats for which objectives?
    Workshop: challenge management or agency proposals
    – Use ROI measurement tools
    Workshop: management/advertiser negotiation
    – Build a press plan
    Workshop: construction of a press media plan and analysis of a case
    – Why include the press in its media mix

    3. Editors’ creative modes of expression
    – Advertising integration: brand content, native advertising, native publishing, social media and influencers
    Workshop: special operations

    4. The publishers’ data offer
    – The question of data: for whom and for what results?
    – Audience planning, a complementary approach thanks to digital
    Workshop: analysis of a data campaign

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95