Optimize your investments in radio media and digital audio


Training Overview

A one-day training to better integrate digital audio into its multimedia strategy and optimize its investments

Targeted skills

– Take stock of the role of digital audio in your communication strategy
– Understand how to integrate new forms of radio broadcasting (web, platform, podcast, streaming) into your media planning
– Build a media plan and evaluate its performance

Target audience

Anyone who invests in radio


    Introduction and initial positioning

    1. Audio, the ultimate support medium
    – A mobile medium in essence
    – Concomitant listening
    – Immersive media

    2. Audience measurement
    – KPI and radio vocabulary
    – Multi-media audience measurement
    Workshop: understanding and using your audience indicators
    Workshop: analysis of the audiences of the latest radio landscape and choosing its media
    Workshop: from reading data to forecasting analyzes

    3. The complementarity of audio media
    – Opportunities of an audio media plan
    – Audio formats (spot, display streaming, sponsorship, native podcast, etc.)
    – Analyze the offer and choose its multi-media strategy
    – Focus on audio streaming platforms
    Workshop: OPS
    – Radio in an omnichannel strategy
    Workshop: developing a radio media plan without a media planning tool

    4. From brief to campaign
    Workshop: the different forms of optimizing the performance of an audio plan
    – The development of the complete device
    – Calculation of media planning performance and optimization
    – Purchase and reservation of the campaign
    – The purchase report
    Workshop: development of a media plan and performance evaluation
    – Measure your media effectiveness

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95