Training to optimize its investments in display media and enhance its presence in the overall customer journey
Introduction and initial positioning
1. The Tunisian advertising market
– Panorama of the actors and the offer
2. Campaign building
Workshop: the 6 steps of setting up a campaign
– Audience measurement: mobility and targets
3. The strategic use of media
– The response to communication objectives
Workshop: creation, a strategic factor to master: 5 seconds to deliver your message
– Effectiveness measurement (impact and sales)
4. Challenges and perspectives
Workshop: How to deliver content and highlight your customers/prospects?
Conclusion and individual assessment
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+216 96 803 221
Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.
23, Avenue of Naplouse 1001 Tunis, Tunisia
+216 71 33 93 95