Optimize your media and display investments


Training Overview

Training to optimize its investments in display media and enhance its presence in the overall customer journey

Targeted skills

– Take advantage of the strengths and developments of the media in its campaign
– Renew its external communication with the latest technological and data opportunities

Target audience

Advertiser, agency, management and anyone required to communicate in indoor and outdoor displays


    Introduction and initial positioning

    1. The Tunisian advertising market
    – Panorama of the actors and the offer

    2. Campaign building
    Workshop: the 6 steps of setting up a campaign
    – Audience measurement: mobility and targets

    3. The strategic use of media
    – The response to communication objectives
    Workshop: creation, a strategic factor to master: 5 seconds to deliver your message
    – Effectiveness measurement (impact and sales)

    4. Challenges and perspectives
    Workshop: How to deliver content and highlight your customers/prospects?
    – Tendencies

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95