Optimize your paid digital strategy


Training Overview

A 2-day training to master and schedule paid media campaigns

Targeted skills

– Have a structured vision of paid levers, acquisition and loyalty
– Understand the digital advertising ecosystem
– Master the launch of a paid media campaign according to a specific objective

Target audience

Any actor of communication and marketing in his company


    DAY 1

    Introduction and initial positioning

    1. Paid media serving a customer-centric strategy
    – Analysis of the paid digital landscape
    Workshop: which levers for which customer objective?

    2. Set up a classic social ads and display campaign
    – Overview of formats: virtues and limits
    – Adverification at the service of performance
    Workshop: what targeting should you choose based on your customer journey?
    – Online demonstration of the creation of an Instagram campaign
    – The 3 methods of controlling the performance of a campaign: memorization impact, post click, post view

    DAY 2

    3. Paid SEO with Google
    – Essential principles: quality score and auctions
    Workshop: creating a successful campaign
    – What interactions between SEA and display

    4. Paid SEO with Amazon
    – Reminder of the principles of the A9 algorithm and the possibilities of optimization with advertising
    – The 3 advertising proposals proposed
    – The 3 investment strategies according to your objectives

    5. Affiliate and emailing campaigns
    – Which strategy and which choice of affiliates
    Quiz: which format for which objective?
    – Illustrations of successful use cases
    – The optimization points of an emailing campaign
    Workshop: analysis of an emailing campaign report
    Workshop: writing and creating an effective email

    6. Paid digital strategy roadmap workshop
    – Include paid in its strategy with the POEM method and touchpoints
    Workshop: analysis of a digital paid balance sheet and optimization points

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95