Optimize your website to boost your results


Training Overview

Training to master the optimization levers of your website and improve the performance of your digital strategy

Targeted skills

– Know how to identify the strengths and weaknesses of a website
– Know how to identify the strengths and weaknesses of the natural referencing of a site
– Propose ways of optimization

Public cible

Anyone wishing to improve the effectiveness of their website (online sales, collection of contacts, traffic, frequency of visits, use of the site)

    JOUR 1

    Introduction and initial positioning

    1. Optimize, for what benefits?
    – The key figures of digital efficiency
    – Based on consumer expectations
    – Toolbox of the main optimization levers: content, technique, ergonomics, etc.
    – Analysis of best cases

    2. Optimize your website
    – Audit its main transformation channels
    – Facilitate the use of its website
    – Reassure visitors to encourage them to take action
    – Responsive design or mobile-first?
    Workshop: identification of the strengths and weaknesses of a website and proposal of avenues for optimization

    JOUR 2

    3. Optimize your presence on search engines: SEO
    – The technical aspects of natural referencing (SEO)
    – Writing well for the web: semantic aspects of SEO and choosing the right keywords
    – Develop its popularity on Google
    Workshop: carrying out an SEO audit

    4. Measure to manage the performance of your site
    – Measurement indicators (KPI)
    – What can we measure?
    Workshop: choosing your indicators
    – Manage your website by measuring its performance by objective (sales, collection of contacts, traffic, frequency of visits, etc.)
    Workshop: setting up a dashboard focused on detecting ways to optimize a site (traffic, rebound and abandonment, conversion, data, etc.)

    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95