Optimizing your sales channels: connected commerce trends


Training overview

A 2-day training for anyone wishing to optimize their e-commerce and cross-channel strategy

Targeted skills

– Understand digital communication as a vector of traffic in POS
– Know how to integrate digital devices in physical stores
– Discover new ways to sell online

Target audience

Anyone wishing to launch an e-commerce site or optimize their online sales strategy

    DAY 1

    Introduction and initial positioning

    1. Introduction to e-commerce
    – Key figures of e-commerce and main customer uses
    – What differentiates e-commerce from a physical store
    – Design a website, accessible, efficient and reassuring
    Workshop: Identify the strengths and weaknesses of your site acquisition and conversion strategy

    2. Make good use of digital levers to acquire new customers
    – Natural referencing and paid search
    – Shopping search engines
    – Display and programmatic
    – Relationship marketing: e-mailing and social media
    – Affiliate and retargeting
    – Price comparators and marketplaces
    – Social commerce
    Workshop: choosing the right digital levers

    DAY 2

    3. Web-to-Store and web-in-store
    – Web-to-store: new purchasing paths
    – Local digital levers
    – How to generate web traffic for your physical stores
    – Web-in-store: digitization of the point of sale
    Workshop: implementation of a web-to-store / web-in-store strategy

    4. Social commerce and latest connected commerce trends
    – The weight of product visuals in purchasing decisions
    – Know how to engage communities via sponsored campaigns on social media
    – Build a content marketing strategy through impactful content
    – Improve customer relations via instant messaging
    – Promote virality on social platforms
    Workshop: Implementation of an acquisition and conversion dashboard

    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95