Recruit and manage your relationship with the right influencers (IRM)


Training Overview

A day of training to discover new avenues of communication and partnerships on social networks

Targeted skills

– Discover the trends and good practices of influence marketing
– Implement a marketing influence strategy adapted to its DNA and its objectives
– Find the right influencers and set up transparent, ethical and relevant partnerships

Target audience

All public

    Introduction and initial positioning

    1. What is an internet influencer?
    – What can an influencer do for your brand?
    – Types of influencers (blogger, Instagrammer, YouTuber, etc.) and weight of their community
    – Themes where influencers are very present

    2. Influencer marketing
    – What are the application possibilities of influencer marketing?
    – Detect the spheres and centers of interest of its communities to define its field of influence
    Workshop: which objectives to address through social influence
    – Examples of successful partnerships
    – Measure the impact of your MRI

    3. Qualify and contact influencers
    Workshop: how to detect relevant influencers for your project
    – The detection tools to use
    – Work on several micro-communities
    – Build relationships between brands and influencers
    – Transparency, contractual rules and brand ethics
    – Monitor and optimize the impact of its influence strategy

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95