Reinventing strategic planning


Training Overview

A day of training to discover the methods and new horizons of strategic planning

Targeted skills

– Discover new methods and data in the service of user experience and knowledge
– Move from strategic planning to engagement planning
– Put these methods at the service of communication and media recommendation

Target audience

All communication, sales and marketing audiences


    Introduction and initial positioning

    1. A new communication contract
    – An over-solicited consumer
    Workshop: n-power contact points
    – Re-invent brands: from iconic brands to media, experiential and collaborative brands
    – Data and creativity: the new friends!

    2. Strategic Planning Reloaded
    Workshop: from traditional strategic planning to engagement planning and social planning
    – Onboarding resources by breaking silos
    – Storytelling, content and engagement
    – Pilot studies, commit to results and measure effectiveness

    3. Creativity at the service of the customer experience
    – Monitoring, Social Listening and hard data: brand, uses, campaigns
    – Insights and personas
    – In search of the Big Idea and design thinking methods
    Brief workshop: aligning marketing, communication, creation and media
    – Write your strategic recommendation to seduce and convince the client

    4. The discourse of the method
    – Brand identity prism
    – Start with a Why
    – Full Potential model for digitized brands
    – Semiological and neuromarketing approaches

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95