Responsible Communication

Presentation

Training Overview

A 2-day training to engage in a communication approach that is ethical, responsible and respectful of the consumer

Targeted skills

– Mastering and taking into account the challenges of responsible communication
– Master the legal rules and the advertising self-regulation framework
– Apply good practices for sustainable and ethical communication at all stages of the design of an advertisement

Target audience

All public concerned by the communication

Program

    Introduction and initial positioning

    1. Framework and challenges
    – The philosophical and societal framework
    – Growing pubophobia
    – The challenges of responsible communication for all communication players
    Workshop: goodwashing analysis

    2. Reminder of the legal framework and self-regulation in communication
    – The legal framework, the self-regulated framework
    Quiz: ethics or not ethics?

    3. Develop your message and your creation
    – What is a responsible message?
    – What is an inclusive campaign?
    Workshop: analysis of real complaints and design of a responsible message

    4. Produce your communication
    – What is eco-design?
    – Organize an event responsibly
    Workshop: eco-designing a communication

    5. Communicate responsibly
    – Choose your communication media
    – Knowing how to sometimes get out of the digital world of platforms
    – Focus on non-virtuous practices
    – Focus on the GDPR and respect for Privacy
    – Programmatic advertising and brand safety
    – REX on ultra-targeting and remarketing
    Workshop: developing an effective and consumer-friendly distribution plan

    6. Choose partners and tools
    – Choose responsible suppliers and initiate a respectful relationship with them
    – Evaluate the impact of a communication

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

    contact@upgradetek-engineering.com

  3. Whatsapp

Registration

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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    Address
    23, Avenue of Naplouse 1001 Tunis, Tunisia
    Phone
    +216 71 33 93 95
    E-MAIL
    contact@upgradetek-engineering.com