Sell ​​better on Amazon


Training Overview

A one-day training to study the opportunities for launching your brand or extending its distribution on the Amazon site

Targeted skills

– Discover the weight of Amazon in the current customer journey (search, opinion, purchase, price)
– Study the relevance of distributing its products on the Amazon site
– Prepare the presence of its products for optimal visibility

Target audience

Anyone in charge of e-retail


    Introduction and initial positioning

    1. Consumer uses on marketplaces
    – Weight of direct search on Amazon in the consumer journey
    – Overview and PDM of e-commerce players
    – Best boxes of brands
    – Opportunities and limits of opening an official store on Amazon (brand image, visibility, customer data, distribution area)

    2. What a strategic approach before launching your Amazon store
    Workshop: compare its positioning and its targets with regard to the Amazon offer
    – Set Amazon specific goals
    – What depth of catalog to integrate?
    – What pricing policy versus its own e-commerce site
    – Continue to create the event on its own brand platforms
    – Create the event on Amazon

    3. Join the Amazon universe
    – Write appropriate product sheets
    – Work on your Amazon SEO
    – Promote customer reviews
    – Master the complementarity of Amazon services: engine, Alexa skill, advertising, pay
    – The contractual relationship
    Workshop: launch roadmap

    Conclusion and individual assessment

What's more

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95