Social Media: optimizing your strategy, deciphering trends


Training Overview

A three-day training to set up and optimize a social media strategy

Targeted skills

– Analyze and optimize the relevance of its social media strategy
– Choose the right expression platforms
– Measure and optimize the effectiveness of your choices

Target audience

All public

    DAY 1

    Introduction and initial positioning

    1. Analyze the effectiveness of your social media strategy
    – Audit of its social strategy
    – Measure the effectiveness of its social strategy
    Workshop: what objectives to associate with the transformation tunnel
    – Which KPIs by format and objective?
    Workshop: setting up a social dashboard

    2. Choose your platforms
    – Panorama of essential and “emerging” platforms
    Workshop: getting started with the features of the main platforms
    – Define its targets and appropriate networks
    – Focus on the uses of people under 25 (Tiktok, Instagram, Twitch, etc.)
    Debate: Is Facebook dead?

    DAY 2

    3. Define the objective of your influence: from audience to reputation
    – Identify its communities and their centers of interest
    – Analyze your reputation
    Workshop: setting up an e-listening watch
    – Identify and approach influencers

    4. Content marketing strategy
    – Define your editorial tone
    Workshop: create a story and a post
    – The issue of image and video marketing
    Workshop: create a “Brut style” video

    DAY 3

    5. Social ads: a short-term answer?
    – The formats of social ads
    – Programmatic
    Workshop: Create an ad on Facebook Business Manager
    – Digital efficiency: social ads VS search?

    6. Social as a sales vector
    – From reputation to prescription
    – Social selling and B2B commerce
    Workshop: calculate your social selling index (SSI) and understand LinkedIn rules
    – Social CRM and loyalty

    7. Social media strategy workshop

    Conclusion and individual assessment

What's more

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95