Social selling: selling in BtoB thanks to social networks

Presentation

Training Overview

A one-day training to optimize its use of social networks as part of a commercial strategy

Targeted skills

– Change posture, from seller to facilitator
– Grow your network
– Master the functionalities of LinkedIn, Twitter and Facebook for B2B use

Target audience

Anyone required to ensure the commercial development of its products or services

Program

    Introduction and initial positioning

    1. Use social networks in B2B
    – Social networks, the future of sales?
    – Change posture, from seller to facilitator
    – Concrete cases of use of social networks in B2B
    Workshop: analysis of best practices

    2. Personnal branding : how to start on professional social networks
    – Personal branding strategy
    Workshop: properly fill out your form and optimize its visibility
    – Grow your network and reassure
    – Participate in discussion forums and identify leads

    3. Workshop: advanced use of LinkedIn
    – Prospecting: good practices for making contact
    – LinkedIn Premium: update on the different formulas
    – Sales Navigator: use LinkedIn as a CRM base
    – Analytics: define and improve your prospecting ROI

    4. Implement an inbound marketing strategy
    – Attract prospects and convert them into leads through content
    – The tools: company pages, showcase pages, slideshare, newsletter
    – Concrete cases of business strategy in terms of B2B content
    Workshop: on which platforms should you publish your content?
    – How to influence your targets
    commercial

    Conclusion and individual assessment

What's more

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

    contact@upgradetek-engineering.com

  3. Whatsapp

Registration

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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    Address
    23, Avenue of Naplouse 1001 Tunis, Tunisia
    Phone
    +216 71 33 93 95
    E-MAIL
    contact@upgradetek-engineering.com