Storytelling: Acquire the techniques to hook, engage and sell


Training Overview

A two-day training to learn how to embody a brand message with the Storytelling method

Targeted skills

– Understand the Storytelling approach to strengthen the impact and effectiveness of its marketing
– Know the methodologies and the best brand narrative techniques
– Know how to deploy storytelling throughout the customer journey

Target audience

All public

    DAY 1

    Introduction and initial positioning

    1. How to develop relevant Storytelling to develop an emotional impact with your audiences
    – Create an emotional connection through storytelling thanks to the knowledge of your audiences
    – How to embody brand values ​​by choosing the right story: what makes you unique
    – Develop an editorial line and choose a register for your storytelling

    2. How to spark interest and make a difference with Storytelling
    – Learn to develop stories that resonate and spark engagement
    – Write a storytelling that makes an impression

    DAY 2

    3. Engage your audience and sell better by deploying your Storytelling in an omnichannel way
    – Find the right brand content formats to stage your Storytelling
    – Identify the right marketing materials to deploy your story throughout the customer journey
    – Strengthen the effectiveness of its sales through Storytelling by working on the “Reason to Buy”
    – Know how to use social networks and user content to develop trusted third parties and recruit new customers

    4. Measure the impact of your Storytelling on memorization, notoriety, engagement and sales criteria
    – Determine the rational criteria to measure the impact of Storytelling on your brand
    – Develop “persona-centric” dashboards and not just “product-centric”
    – Take into account feedback from your audiences
    – Know the success stories of Brand Storytelling

    Conclusion and individual assessment

What's More

Digital Finance

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


Switch The Language

    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95