Strengthen its omnichannel efficiency with postal mailing

Presentation

Training Overview

A one-day training to master the contributions of media mail in an acquisition and CRM strategy

Targeted skills

– Master the data and types of targeting for a mailing
– Discover the formats and the creative and ROI potential of postal OPS
– Activate digital data in an omnichannel PRM and CRM strategy

Target audience

Anyone working in management, in a media agency or in the marketing/communication department at the advertiser

Program

    Introduction and initial positioning

    Workshop sector cases: the place of mail media in the customer journey: good reasons for a mail campaign

    1. Current overview of mail media
    – Audience and investment of the mailing
    – Addressed and unaddressed mail
    – Perception of the mail media by the French
    – Mail efficiency, performance indicators and evidence of memorization
    – Postal activation players
    – The legal framework

    2. Mail media for a seamless customer journey
    – Reminder of the elements of the brief specific to media mail
    – Communication objectives
    – Types of postal mailing formats
    – Formats at the service of a seamless customer journey

    3. Targeting potential
    Quiz: data vocabulary
    – Mail Targeting Capabilities / Mail Reader Profiles / Persona
    – The quality of the database at the heart of media efficiency
    – Targeting, retargeting and data activation
    – The complementarity of targeting (mailing, e-mailing, data)

    4. Create a story to engage the relationship
    – Mail media: media of interaction and emotion
    – Aim for the customer-centric approach: personalization at the heart of the system
    – Semiological look at content creation

    5. Costs and ROI of a campaign
    – The cost items of a mailing
    – Pre-tests and post-tests
    – Mail media KPIs
    – Overview of key successes

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

    contact@upgradetek-engineering.com

  3. Whatsapp

Registration

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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    Address
    23, Avenue of Naplouse 1001 Tunis, Tunisia
    Phone
    +216 71 33 93 95
    E-MAIL
    contact@upgradetek-engineering.com