Successful email campaigns


Training overview

An operational training course to successfully build your email marketing strategy.

Targeted skills

– Master the Do’s & Don’t for successful loyalty and acquisition operations
– Write impactful content
– Measure and optimize your performance

Target audience

All communication and marketing audiences.


    Introduction and initial positioning

    1. Email marketing in the brand communication mix
    – Uses of emailing by users and key figures
    – The value chain of email marketing
    – The 3 families and objectives of emailing

    2. Generate leads: legal framework and best practices
    – How to generate contacts and maintain your database?
    – GDPR and email marketing: how to collect consent, respect the legal framework and the user

    3. Build a relational strategy by email
    – Set up objectives and KPIs
    “Online brainstorm” workshop: emailing content vs. business objectives
    – Content creation methodology for emailing
    – Writing for emailing: catchy titles, writing techniques
    Workshop: selection of relevant content for a newsletter
    – Set up your editorial calendar

    4. Create visuals and emailing campaigns
    – Optimize opening rates
    – Standard storyboards: build, format content blocks
    – Responsive design
    – Call To Action: how to generate commitment?
    – Campaign checklist
    – The performance monitoring dashboard
    Workshop: getting started with an email builder (mailchimp), and setting up the campaign

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95