Understand the media landscape and activate a 360 communication strategy


Training Overview

Practical training to master the media adapted to new consumer uses and revisit a communication plan with an omnichannel media approach

Targeted skills

– Discover the place of each media in a communication campaign
– Optimize communication strategies through a customer-centric vision
– Play on media complementarity and ensure the continuity of its brand statements

Target audience

People involved in the decision, development or monitoring of media strategies and multimedia plans


    DAY 1

    Introduction and initial positioning

    1. Why promote an omnichannel strategy?
    – Analysis of consumer media days
    – Breakdown of media investments
    – How the media complement and interact with each other
    – Media / non-media complementarity

    2. Understanding the media landscape: from ‘off’ media to ‘on’ media
    – Media panorama in Tunisia: formats, advantages, limits, characteristics
    – The digitization of historical media
    – From media planning to audience planning
    – Role of social media in audience engagement and media amplification

    DAY 2

    3. The stages of the media strategy
    – Define the communication target(s)
    – Establish a budget
    – Translate marketing objectives into media objectives
    – Choose media
    – Determine performance levels
    – Orchestrate speeches over time
    – Check the efficiency: check the measurement of each activated media

    4. Significance of measurement
    – Define the KPIs to follow to optimize its media investments (from notoriety to traffic)
    – The studies / tools available (post tests, ADMO, etc.)
    – The influence of big data on targeting
    Workshop: based on a brief, build an omnichannel media strategy

    Conclusion and individual assessment

What's More

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95