Use artificial intelligence in your marketing strategy


Training Overview

A one-day training to discover the fields of application of artificial intelligence in marketing and master the vocabulary and key concepts of A.I.

Targeted skills

– Master the vocabulary and key concepts of artificial intelligence
– Identify business opportunities related to the integration of A.I. into its marketing strategy
– Draw up a first roadmap

Target audience

Anyone working in marketing, communication, customer relations or the media


    Introduction and initial positioning

    1. Introduction to artificial intelligence
    A.I. Vocabulary Quiz
    – Key concepts
    – A.I. professions
    – A.I. already in our daily lives
    – A.I applied to marketing

    2. Marketing tools
    – Predictive marketing and machine learning
    – Overview of market players
    – GAFA and ongoing research on A.I.
    – Acquisition, transformation and loyalty tools

    3. A.I. and prospecting
    – Audience analysis, segmentation
    – Programmatic focus
    Workshop: targeting, lead scoring
    – Adaptation of content

    4. A.I. and conversion
    – A.I. and e-commerce
    – Personalization, recommendation
    – Retargeting
    – UX optimization
    – The integration of A.I at the point of sale

    5. A.I. and loyalty
    Workshop: Conversational A.I. and CRM
    – Automated client program
    – Segmentation and predictive marketing

    6. Integrating A.I into your business
    Workshop: approaches and key stages
    – Skills and trades
    – Cost (budget / time)

    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95