Video marketing: building a video marketing strategy


Training Overview

A one-day training to understand the importance of video in the modes of expression of brands, their global digital strategy (and in particular SEO) and their relationships with their consumers

Targeted skills

– Master the challenges of video marketing to adapt its content to the uses of Internet users
– Know how to build and optimize an advertising strategy including video
– Know the latest trends and innovations in video marketing
– Produce and broadcast a high-performance advertising video

Target audience

This training is intended for people who have mastered the fundamentals of marketing and are involved in the social strategy or content of their brand


    Introduction and initial positioning

    1. The video, essential?
    – The weight of video in uses
    – The complementarity of video consumption channels: platforms, TV, sVOD, social networks
    – Understand the creative ecosystem: the user generated content, the publisher, the youtubers
    – Business models: how to monetize your videos? (eyeball, subscription, etc.)

    2. Building a great video
    – Producing a video: what solutions and what cost?
    – The secrets of a successful video
    – Reference it well
    Workshop: imagine content and key points to optimize

    3. Promote and publicize your videos
    – Formats (outstream, instream, inread): how to compare and choose?
    – Targeting the right audiences: operating methods and usable data
    – The evolution of video advertising (TV segmentation, DOOH, novelties, etc.)
    Workshop: building a communication plan on YouTube

    4. Measure your ROI and video impact
    – Evaluate the qualitative engagement on video content
    – How to adserver/track an advertising video (tools, mechanisms, standards, etc.)
    – Measure the quality of advertising environments (brand safety, viewability, etc.)
    – Calculate performance on target
    Workshop: analyze and optimize the results of a video campaign

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email

  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95