Web culture: acquire the fundamentals of digital culture


Training overview

A two-day training to understand the place of digital in the new relationship between brands and consumers

Targeted skills

– Master the latest digital uses of consumers
– Discover the major digital trends and their impact on business strategies
– Mastering the challenges of digital communication for a brand, regardless of its maturity

Target audience

All public


    DAY 1
    Introduction and initial positioning
    1. New consumer uses, new challenges for businesses
    – Social, mobility, immediacy and commitment at the heart of expectations
    – Focus on young Ateliers: draw their new customer journeys and the touchpoints available for their brand
    2. Vocabulary and digital players

    Quiz: the brief history of digital
    – The ecosystem of digital players (from GAFA to the uberisation and platformisation of all sectors)
    – Vocabulary and key notions of digital
    – Focus on technology players, media, data

    Exchanges: discovery of Tunisian digital nuggets

    day 2

    3. Digital communication, a major challenge for all companies
    Quiz: digital professions, behind the scenes
    – Data driven approach
    – Key points of the website and SEO
    – Social media and e-reputation
    Workshop: analyze your e-reputation
    – The fundamentals of e-advertising
    – Focus on e-commerce

    4. Foresight, debates and trends
    Quiz: what do GAFAM and others have in store for us?
    – Big data and privacy
    Workshop: what data do the GAFAs have on
    me ?
    – Internet at the time of the voice
    – The emergence of A.I. (artificial intelligence)
    – Robotization and augmented man
    – Tomorrow: for an ethical internet
    Conclusion and individual assessment

What's more

Digital Marketing

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95