Write well for the web: site, social networks, SEA, emailing


Training Overview

A 2-day training to create effective content according to journalistic methods and the teachings of neuroscience

Targeted skills

– Define the strategic messages of the company
– Produce effective content in line with the company’s strategy
– Declining content on the main digital levers

Target audience

Anyone writing for the web

    DAY 1

    Introduction and initial positioning

    Training built around a succession of practical workshops, digital support by digital support

    1. What is a good message: cultivating the ability to think user-centric
    – The fundamental rules for consuming online textual content
    – Specificities and consumer expectations by lever

    2. Write an effective and efficient email
    – Journalistic techniques for impactful content
    – Which structure according to your email marketing objectives
    – Focus on CTAs
    – Analyze campaign returns

    3. Create an impactful SEA campaign (ad + landing page)
    – The latest Google Ads rules
    – Work on the ad and the landing page

    DAY 2

    4. Social selling: write expert and/or commercial content for LinkedIn
    – The keys to the effectiveness of content: clarity (vocabulary, number of words, illustration, emoticons), timeliness (temporal, contextual), proximity (geographical, psychoaffective), structure
    – Technical contribution: the 3 content registers: affective, factual and conceptual

    5. Write an effective social media post and sponsored social post for visibility and sharing
    – The ranking algorithms of major platforms (Instagram, Facebook, Twitter)
    – Attention time and advertising memorization
    – Analysis of A/B campaigns and ROI

    6. Write a product sheet and a clear and engaging website homepage
    – SEO optimization tracks
    – The rules of organic referencing (algorithms, semantic cocoons, vocal referencing)

    Conclusion and individual assessment

What's More

Digital Finance

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Means of contact

  1. Telephone

    +216 96 803 221

  2. Email


  3. Whatsapp


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    Upgradetek Engineering is a strategy and management consulting firm, specialized in the transformation of financial institutions. As one of the leaders of this sector in Tunisia, we have been supporting our banking and financial clients for more than 14 years in the evolution of their business model, in defining and implementing new target business models and improving their performance.

    23, Avenue of Naplouse 1001 Tunis, Tunisia
    +216 71 33 93 95